Parmentier
To make Sardinerie Parmentier the best ambassador of the sardine.
Re-anchor Parmentier in the minds of consumers on a daily basis, by promoting its sardine know-how since 1883 with a new simple and ambitious signature.
TV, digital and social media campaign.
sardines, that's us !
Be honest
A sardine is still a sardine: a convivial pleasure without the headaches.
Be ambitious
Let's bring a little joy and carefreeness into our daily lives.
Be original
Just because we're serious doesn't mean you have to take yourself seriously.
Results
TOPCOM Consumers SILVER | SILVER | BRONZE
