Croustipate
TV / Digital / Outdoor
Proud to be a quiche
Be honest
Not everyone wants to be a perfect seasoned cook and spend 3 hours behind the stove. Not everyone is creative in the kitchen.
Be ambitious
For those who don't know how to cook: if a “quiche” (bad cook) makes it, it's because it uses the best pastry.
Be original
Proud to be a quiche.
Results
+12% in unaided awareness | +23% in volume | Effie Awards France 2021 - Gold - in the Food category & Advertising Effectiveness Award
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