Ornikar
Ornikar shakes things up. The brand is positioned as a 'facilitator' for the lives and mobility of young people.
Outdoor, digital and TV campaign
To go anywhere and everywhere
Be honest
Ornikar is a brand that breaks permit prices. Not much more. But it's no small thing to break the price of a license: Ornikar has enabled entire generations to take their freedom.
Be ambitious
Let's get rid of the obstacles to young people's freedom.
Be original
You've got the car, now you can do what you want.
Results
+30% subscriptions / new customers | +7 awareness points
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