Vinfast
360° launch from 2022 - Europe (focus France, Germany, Holland) / Social media, Influence, Experiential.
PRE-BOOKING CAMPAIGN
The idea : NFT for reals. Pre-reserve your VinFast with a NFT and get it for real.
Be honest
VinFast is an unknown brand, among a host of new players. Only a few daring insiders are likely to take an interest in the brand.
Be ambitious
VinFast is a crazy gamble (a factory in 18 months, pre-resas in NFT, working with the biggest names, etc.). Let's reawaken our targets' taste for daring.
Be original
Get ahead of time.
Results
Most active brand on social media at the Paris Motor Show.
Social media engagement multiplied by 100 in 10 month.
Paris Motor Show
The idea: Hack the Paris Motor Show by pretending to be an Italian manufacturer.
Influence
The idea : The European Reelveal, a 100% reels european campaign from Oslo to Hanoï, through Paris, Amsterdam, Berlin...
IRONMAN
