Les Petits Frères des Pauvres
360° support since 2019 - TV / Digital / Radio / Advertising / Activations
Be honest
The isolation of the elderly is a long way from the top 3 causes that mobilise people. Growing old is frightening. Raising the alarm is necessary, but enough to mobilise people and stop the scourge.
Be ambitious
Let's make ageing a project for the future.
Be original
Growing old concerns us all.
Results
Top/Com - Gold | PHNX Awards - Bronze | La Nuit des Rois - Gold & Coup de Coeur | Deauville Green Awards - Silver | Act Responsible - Top 5 socially responsible campaign 2022 | Care Awards - Shortlist | Com-Ent - Gold, public interest campaign | TOPCOM Corporate Business - Silver, public interest campaign | Grand Prix Stratégies Digitales - GOLD
Presidential campaign
The idea: #aginghasafuture.
Between the two rounds of the presidential campaign.
Response to hateful tweets about the elderly, tracing the history of the presidential campaign between the two rounds.
Campaign on the intimate and sexual life of people over 60.
The idea "Don't reduce our elders to our cliches".
Epica Awards - shortlist
Case "Don't reduce elders to our clichés"
Campaign October 1st, 2020.
The idea: the last quarter.
